This Privacy Notice for California Consumers (“Notice”), provided by Westgate Resorts, Inc. and its affiliated operated companies that link to this Notice (“Affiliates”)(collectively “Westgate,” “Company,” “we,” or “our”), supplements, and is expressly made part of, the information contained in Westgate’s Online Privacy Policy (https://sunworldvacations.com/page/privacy-policy) and applies solely to those who are consumers (“you” or “your”) as defined in Section 1798.140(g) of the California Consumer Privacy Act of 2018 (“CCPA”). We adopt this Notice in compliance with the CCPA and any terms defined in the CCPA have the same meaning when used in this Notice.
Westgate collects information that identifies, relates to, describes, references are reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). As a consumer, you have certain rights regarding your personal information as defined in the CCPA. This Notice provides you with information on how Westgate collects, uses, and shares personal information. It also outlines the rights you have regarding the personal information that we collect from you and describes how you can exercise those rights.
Collection and Use of Personal Information
Westgate recognizes the eleven (11) broad categories of personal information referenced in the CCPA that a business may collect about a consumer. In particular, Westgate has collected the following categories of personal information from consumers within the last twelve (12) months:
We have obtained the categories of personal information listed above from the following categories of sources:
• Directly from you. For example, from forms you complete or products and services you purchase.
• Indirectly from you. For example, from the information, we obtain in the course of providing our services to you, or from observing your actions on our website.
• From third-party business partners including, but not limited to, social media sites, ad networks, and analytics providers.
Westgate may use this information to:
• Provide you with the information, products, or services you request from us.
• Fulfill the reason you provided the information.
• Create, maintain, customize, and secure your account with us.
• Personalize your website experience and deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Site, third-party sites, and via email or text message (with your consent where required by law).
• Advertise and market products and services to you from both affiliated and non-affiliated entities, which includes sending promotional communications, target advertising, and presenting you relevant offers (with your consent where required by law).
• Help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business.
• Process your requests, purchases, transactions, and payments.
• Provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• For testing, research, analysis, and product development, including to develop and improve our website, products, and services.
• Prevent fraud or misconduct.
• Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• As described to you when collecting your personal information or as otherwise set forth in the CCPA.
• Westgate will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing notice to you. Such notice may be delivered, for example, by posting an updated California Privacy Notice.
Sharing Personal Information
Westgate may disclose your personal information to a third-party service provider for business purposes. When we do so, Westgate enters into a contractual arrangement that describes the business purpose and requires the recipient to both: (A) keep that personal information confidential, and (B) not use it for any purpose except performing the obligations under the contract.
